Toise is a contemporary coffee brand rooted in everyday culture, conversation, and personality-driven experiences. With a visual language that feels playful, self-aware, and community-oriented, the brand approaches coffee as both a ritual and a social experience.

For the Mumbai Coffee Festival, I extended Toise’s identity into a range of everyday merchandise including stickers, tote bags, and
t-shirts. The stickers captured small coffee moods and moments through expressive, almost human visuals, while the totes and apparel were designed to feel effortless, wearable, and subtly humorous. The goal was to create merchandise that felt personal something people could carry, wear, and see themselves in.