Flight 40
FOR FIRST EDGE SPORTS
BALL DESIGN
PACKAGING DESIGN
SOCIAL MEDIA
Flight 40 is a high-performance table tennis ball designed for consistency, durability, and precision. I created the complete packaging system for FirstEdge Sports, developing a bold visual language inspired by speed, spin, and competitive play. The design combines dynamic graphics, strong typography, and a structured information hierarchy to create packaging that stands out on shelf while communicating the product's technical excellence.
The identity was designed to capture the speed and precision of table tennis through bold typography, dynamic layouts and a clear visual hierarchy. Flight 40 became the hero of the packaging, while a clean blue-and-white palette reinforced the product's high-performance positioning and ensured strong shelf presence
Inspired by the flight path of a table tennis ball, the visual language uses concentric arcs and motion graphics to create a sense of speed and momentum. Combined with bold typography and minimal graphics, the system delivers a clean, energetic identity that reflects the brand's focus on performance and precision.
