Experteeth Dental Care
WITH THE SPACE AT 9/2
SOCIAL MEDIA
ACCOUNT MANAGER
CREATIVE DIRECTION
For Experteeth Dental Care’s rebrand launch,
I developed a bold social media direction that challenged the visual language commonly associated with dental clinics.The branding combined vibrant colors, expressive layouts, and a balance of serif and sans serif typography to make dental care feel more inviting, contemporary, and human
Alongside the digital identity, I creatively directed a beauty inspired editorial shoot that focused entirely on smiles, confidence, and self-expression rather than clinical environments. The goal was to shift audience perception from intimidating and medical to warm, aesthetic, and approachable.
